Top Beauty Retail Apps on Android in Latin America: Q1 2025

In the first quarter of 2025, the top beauty retail apps on the Android platform in Latin America showcased varying performance trends, as reported by Sensor Tower.

O Boticário from Grupo Boticário observed a dynamic pattern in weekly downloads, beginning with around 91K and peaking at approximately 135K mid-March. Its weekly active users started at 1.5M, climbing to over 2.3M by the end of the quarter.

Natura: Perfumes e Cosméticos experienced a steady download rate, beginning the quarter with 35K and reaching 76K in March. Active users fluctuated, starting at 1.3M and closing the quarter at 1.2M.

Época Cosméticos & Perfumaria had consistent downloads, starting at 35K and peaking at 46K by the end of March. Active users followed a similar trend, beginning at 512K and ending the quarter slightly higher at 457K.

Beleza na Web: Cosméticos saw weekly downloads fluctuate between 27K and 46K, with active users peaking at 466K mid-January and maintaining around 436K by the quarter's end.

Natura Latam showed a gradual increase in downloads from 11K to 25K by late March. Active users rose steadily, starting at 295K and reaching 348K.

For further insights and detailed analytics, visit Sensor Tower.